DNA?"> What’s In Your DNA?

October 22, 2008 in Random Thoughts 1

DNA?">

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As many of you know, I’m a big fan of Apple, inc. I use an iPhone, work on an iMac, MacBook, and now a MacBook Pro. I have an Apple TV, an Airport Extreme & Express.

Why do I like this company? Because I like their focus.

Yesterday, Apple reported their Quarterly income, and yes, they’re doing pretty well. For the first time, the iPhone is now outselling the Blackberry (not bad after only 16 months).

After the report, there was a Q&A time. Someone asked Steve Jobs if Apple would make a desktop computer to compete with the $500 PC Desktop.

This is what he said:

“I think what we want to do is deliver an
increasing level of value to these customers.”

“There are some customers which we chose not to serve,” he added. “We
don’t know how to make a $500 computer that’s not a piece of junk, and
our DNA will not let us ship that. But we can continue to deliver
greater and greater value to those customers that we choose to serve.
And there’s a lot of them.”

“We’ve seen great success by focusing on certain segments of the market
and not trying to be everything to everybody. So I think you can expect
us to stick with that winning strategy and continue to try to add more
and more value to those products in those customer bases we choose to
serve.”

I love that line: our DNA will not let us ship that.

I want to ask that question about my life, my church, my world. What does my DNA allow me to do (and not do)? What is my focus? My church’s focus?

What’s in your DNA?

  • JC

    Well Rob, I know from what you said in today’s “Oil Change” you don’t like to agrue, so I will not. I will merely say B.S. and snobbery to Mr. Job’s comments, especially this one ” “We don’t know how to make a $500 computer that’s not a piece of junk”. There is NO way they can sit over there in their comfy little apple offices and NOT have the know how to make cheaper computers with good quality. The technology is there to do it, Apple is full of worms ;-)